Businesses and organisations in Aberystwyth and Lampeter can take advantage of free information sessions which will offer networking opportunities along with opportunities to share best practice on using the Welsh language in social media.

Eleri Davies, who runs a Caravan Park in Mwnt, will lead the session on how to utilise social media using the Welsh language. There will also be an opportunity for those who attend to discuss their present social media usage and to share ideas for the future.

Social media is an important marketing tool. Welsh language marketing opportunities, such as Yr Awr Gymraeg (#yagym), or ‘Welsh Hour’ on Twitter, are part of a Welsh language digital community which offers businesses a chance to engage with an audience which appreciates the effort made by businesses to use the Welsh language online.

Councillor Catherine Hughes, Cabinet Member with responsibility for Culture said, “Using the Welsh language online can strengthen the relationship with customers, raise brand awareness and make a business or organisation stand out. It shows that a business or organisation is supportive of the local culture and community. With social media accounts by now driving traffic to specific websites, it’s a way for businesses and organisations to develop a relationship with new customers. It can gain an appreciation from Welsh language customers and customers who aren’t Welsh speakers.

The Aberystwyth Social Media Information Session will be held at Coleg Ceredigion’s Aberystwyth campus on 26 November at 6pm.

The Lampeter Social Media Information Session will be held at the Lloyd Thomas Centre on the University of Wales Trinity Saint David, Lampeter Campus on 29 November at 5pm.

Non Davies, Cered Manager, said, “With the growing emphasis on online promotion, this session is an opportunity for us to support local businesses and the local economy and to highlight the potential benefits of using different techniques to highlight their uniqueness.”

The Welsh in the Workplace project has received LEADER support through the Cynnal y Cardi Local Action Group. The Project is administered by Ceredigion County Council and is funded through the Welsh Government Rural Communities – Rural Development Programme 2014-2020. The Programme is funded by the European Agricultural Fund for Rural Development and the Welsh Government.

The sessions are arranged by the team at the ‘Welsh in the Workplace’ project, which is run by Cered: Menter Iaith Ceredigion. Contact the Development Officers to confirm a place, or if you would like support to increase the use of the Welsh language in your business or organisation on 01545 572 350.