Over forty businesses and organisations from across Ceredigion, Carmarthenshire and Pembrokeshire came together recently to find out how they can be a part of a new and exciting tourism project called ‘Celtic Routes’.

Celtic Routes is a joint project between Ceredigion and Carmarthenshire County Councils, Pembrokeshire Coast National Park Authority in Wales and Wicklow, Wexford and Waterford County Councils in Ireland. The project is worth £1.75m, which is part funded by the Ireland Wales Cooperation Programme (2014-2020).

Councillor Rhodri Evans is the Cabinet Member responsible for Economy and Regeneration. He said, “The Celtic Routes project aims to encourage visitors passing through the partner areas on their way to better known destinations to take time to discover these rural areas, and to encourage future repeat visits, and through this boost the local economy.”

The project has been developed through visitor perception research, workshops to identify the shared themes and research into the potential markets.

The next step of the project will be a series of workshops where businesses across south west Wales and south east Ireland will find out what opportunities there are available to them to work together through the project, including the opportunity to learn from each other and share best practice.

For further information about the Celtic Routes project, please contact tourism@ceredigion.gov.uk.