Representatives from Ceredigion County Council’s Tourism Service will attend Vakantiebuers, Europe’s largest consumer travel show in Utrecht in the Netherlands, this week as part of a campaign to raise awareness of Wales and the Welsh language and to attract overseas visitors to Wales outside the peak season.

The visit is part of a project led by a partnership between Ceredigion, Gwynedd and Pembrokeshire County Councils on behalf of Visit Wales to promote the ‘Coastal Way’, one of the three ‘Wales Way’ routes which represent the best of Wales – the experiences we provide for visitors, our hospitality and our attractions. The Coastal Way along with the North Wales Way and the Cambrian Way encompass everything that makes Wales unique.

Councillor Rhodri Evans, Ceredigion County Council’s Cabinet Member for the Economy and Regeneration said: “The aim of the marketing campaign is to raise awareness of Wales in international markets and to draw attention to the range of attractions to be enjoyed in places like Ceredigion throughout the year, so that visitors stay longer and spend more.”

Côr Eryrod Meirion will be representing Wales at the show with the aim of raising awareness of Wales and the Welsh language and culture.

Councillor Evans added, “One of the challenges when marketing Wales is to convey our language and culture in a simple, contemporary and attractive way and this opportunity to work with the choir gives us a chance to do so.”

A promotional video / ‘Flash Mob’ of the choir’s performances from the show will appear on Discover Ceredigion’s social media account on Saturday 18 January.